Cartoon Network

game trailer

objectives

to build an online free-to-play (asynchronous) multiplayer football game in conjunction with the 2010 World Cup.

role + responsibilities

creative director

• product lead and creative director; including taking the role as lead site/game architect.
• creative lead for the overall ux design, and usability, as well as leading the ideation and iteration process with the design & development team.

**deliverables in this role** game documentation (incl. play mechanic, character atributes, tournament structure, scoring mechanism, etc.), global site information architecture, and product monetization strategy.

client

turner/cartoon network | hong kong

deliverables

• flash-based multiplayer online game deployed in english and chinese with features like:
  • avatar builder
  • avatar training games
  • team builder, customization and management
  • 5-on-5 multiplayer (asynchronous) games
  • regional tournaments, event-based and direct challenge
• e-commerce section that allows player to buy items for avatar/team customization
• original avatar design, game worlds and characters animations
• custom content management site

**process**
agile-led project management process with daily stand-up and check out attended by team lead highlights current progress and stating any potential road blocks. the project spans over 14+ months.

tools

flash (with pre-rendered 3D animation), autodesk maya, Basecamp.

note

the Toon Football game registered over 400,000+ active users as of october 2010 (within 7 months since launched in march 2010).

other team members

• artistic and design:
  • art director, game designers, illustrators, 3D modelers/animators, special f/x
• development:
  • lead developer (main multiplayer engine, main site)
  • developers (training games, avatar builder, team builders, tournaments, back-end database)
  • sound engineer (original music and sound f/x design)
• production:
  • producers
  • QA engineers

**awards**

• 2010 Dope Awards | Best in Games
• 2010 Adobe Site of the day

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